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Vote for the worlds greatest elevator ride. The contenders include: John Portmans spectacular scenic hotel rides; a James Bond style elevator at the Mercedes Museum; a Chinese cliff face elevator; the construction workers elevator on the Burj Dubai, which is twice as high as the Empire State building; the elevator which climbs through the center of the giant Berlin Sea life aquarium and an enormous, futuristic elevator for boats in Scotland. My personal favorite is the elevator at the Mole in Turin which has a unique history.

worlds greatest elevator rides (videos)

If Apple is all about the product which then sells itself, then Ron Popeil’s Ronco was the exact reverse. Popeil took the kinds of things that work well with a hard sell: knives, peelers, dubious hair loss products that looked like spray paint, created a new twist rather than an invention per se and made them from cheap materials. These were then the subject of the archetypal infomercial, progenitor of the term O-matic and popularizer of the phrase ‘as seen on TV’.Popeil represents the quintessential salesman and as a result is seen with affection rather than derision, an iconic part of American popular culture and capitalism. Her are 9 videos of Popeil products.

9 ronco gadgets

Magician's posters are a particularly interesting form of advertising, since they are selling something which is, by definition, fake. This often leads to a particularly exaggerated and interesting graphic style, particularly with hypnotists. My favorites are the turn of the century ones which have early modernist or art deco graphics which predate their use in movie posters.

12 mesmerising magicians posters

Apple's refresh of the Macbook line this fall is more evolutionary than revolutionary. In terms of design they have continued the trend, which started with the iPhone (see the drilled headphone jack hole on the original model) towards machining directly from block metal. This has lead to the latest Macbooks as being described as having monocoque structures, something which may not strictly be false but which is meaningless in the context.A monocoque is a single piece shell structure, it is a nice sounding word and is often used in marketing literature because it sounds technical. Because of this, and because of the fact that things like commercial airliners are hybrids of frame and shell structures almost anything can be described as such. There is a perfect geodesic truss in the list below which is described as a monocoque shell structure (the opposite), while an ordinary soda can is a monocoque. The use of machining for Apple parts has more to do with tolerances and finish and almost nothing to do with structure, so the term is not relevant.Below we discuss the merits of things which are described as monocoque - but as for the Macbook, not really

Apple monocoque or not

Included here are regular freeway loads over 100ft in length, which you would probably not want to get stuck behind. However, our favorites are the unbelievably large coker oven trailers which have 160 wheels each, and the specialized boeing transporter, with its secondary cab beneath the trailer, at road level.

8 extreme truck load videos

Billions of dollars are spent on car design and manufacture, and yet few vehicles match the beauty of some of those built for land speed record attempts, sometimes by a handful of people in a garage.Here are our picks purely based on looks rather than actual speed. Seeing them on one page is extremely satisfying.

most beautiful land speed record vehicles

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12 tourbillon watches

February 21st, 2013 link to (permalink)











Tourbillon watches are the most expensive in the world often costing $500,000. They became fashionable in the last decade as non-forgeable status symbols for billionaires, but that is now being threatened by Chinese imitations.The style of these devices is baroque in the truest sense, but becuase their aesthetic derives from the rational world of mechanics the style jars and they are, to my mind, as grotesque and kitsch as their diamond encrusted counterparts in the luxury watch market.After facing the existential threat of digital which made accuracy cheap, the Swiss watch industry turned to making high end jewelry either directly with diamond encrusted gold watches or indirectly via those that fetishised complex mechanics for the sake of it, such as these. Ironic, since the origins of Swiss watch making came from the ban on jewelry in Calvanist Geneva.These tourbillon (whirlwind) watches are the most extreme example of complex analog mechanics, the most expensive clockwork items in the world, costing between $100,000 and $500,000, they all share a rotating escapement which theoretically leads to better accuracy (even though that does not compare to a $50 swatch).This mechanism is very difficult to make and fascinating to look at, so most tourbillon watches directly expose their intricate mechanics, which originally only the Swiss could make. Recently, however, Chinese watch makers have brought tourbillon watches to market, for a tenth of the price, threatening their cache as a status symbol which is difficult to fake.





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