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There have been four core audiences for Apple along the years, the original Mac for graphic designers and Desk Top Publishing, the OSX based machines which lured developers, the iPod which brought Apple into the consumer market with lifestyle apps, and the original Apple II which became a computer widely used in schools.Looking at these old commercials from the late 70s and 1980s, including the first ever Apple ad (which was a store ad not produced internally), you can see how much they were aimed at kids. Even then, there is a faint glimmer of the artistry of later Apple ads which aimed for high ideals and changing the world

apple II commercials (videos)

Bel Geddes is the industrial designer most associated with the streamline style, an aerodynamic form than was as much about aesthetics as wind resistance. These designs actually look better than more aerodynamic forms and as such were used by Geddes for things that didn't have to move at all, such as his streamlined school desk. Geddes started out as a theatrical designer then made a series of model cars and prototypes for trains and planes, including the incredible airliner number 4 - a 1929 proposal for a transatlantic boat plane carrying 450 passengers and an army of staff including a musicians and entertainers. But the other thing that Geddes created was his daughter, who was Miss Ellie in the TV series, Dallas.

12 Norman Bel Geddes creations

The irony in these advertisements for guns is sometimes accidental and sometimes deliberate. What many demonstrate, however, is that Americans' relationship to the gun is completely different from almost any other nation in history.

ironic gun advertising

Some people take paintball very seriously, and the boundary between harmless fun, unintentional irony and plain creepy is blurred. Here are paintball teams that look like outright militia, and some are. They include a church team in full combat gear a German group that re-enacts LAPD swat team offensives, and three very disturbing teams: a Japanese paintball re-enactment of the Yugoslav civil war complete with Serbian militia uniforms; an US vs Iraq shoot em up in Jordan and a sinister third Reich Team with Eagle T-shirts. Vote them down.

12 very disturbing paintball teams

You can pick up an old Boeing jetliner for the price of scrap, and turn it into the ultimate trailer home. Here are some of our favorite examples of recycled planes used as houses and restaurants, including a former Irish airliner that ended up as a bar in Syria and a Jumbo Jet that is a restaurant in South Korea.

10 buildings in old planes

The external fixator is a device which creates an external scaffold to holds bones in stress, allowing for regeneration of otherwise unfixable fractures. The technique was pioneered by a Russian, Dr. Ilizarov, but didn’t reach the West until the 60s after it as used to heal an Olympic athlete.These images are incredible, and they represent medical ingenuity complete with cyborg-like gadget fetish appeal. Although they are a celebration of the ability to heal people, they are, however, applied to people who have suffered terrible trauma. Something which shouldn’t be forgotten. The images which we have chosen are non squeamish, however the sites which are linked to show medical information which can be.

12 extreme examples of medical scaffolding

According to Bismarck the two things you should never see being made are laws and sausages. Here we reveal the machines involved in the process that is less stomach churning - it involves taking meat and making it into a brown paste then putting it into a colon, traditionally pigs intestines but now plastic. The irony of this being the exact reverse of eating and pooping, obviously hadn't been lost on the German general.There are no more distressing images here beyond what you'd see in the meat section at the supermarket (merely gross ones), but the clip for the Advanced Meat Recovery System which is accompanied by some smooth dinner jazz and whose opening caption reads ‘preparing the beef neckbones with a bandsaw' wins a prize for lack of sensitivity.

15 Videos of Sausage Making Machines

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WTF is that? #12

July 16th, 2009 link to (permalink)

wtf


What was in this case? It’s topical.



7 Responses to “WTF is that? #12”

  1. DanRR Says:

    It’s an ALSRC, Apollo Lunar Sample Return Container also referred as “rock box”.
    http://www.nasm.si.edu/events/apollo11/objects/apolloartifact.cfm?id=A19710814000

  2. Gaijiniji Says:

    Is it a case for holding radioactive material?

  3. admin Says:

    @Dan. Yes it is!

    And suitably impressive it is too. Often items designed to transport precious objects are disappointing wooden crates, but this box is absolutely perfect.

    If it had been made by a Hollywood prop designer I would have thought that it was too overblown. But its the real thing, and with its Swiss bank vault like protection it is a thing of beauty.

    Happy 40th birthday rock box that rocks!

  4. Ryan Says:

    This would be perfect for my collection of ch.. I mean porn. Just normal porn.

  5. BRUCE CREE Says:

    it’s one piece of my gf’s luggage (a container inside of a container)

  6. Mighty Mike Says:

    Right the first time. It’s the case used to bring back lunar rocks to Earth. Then again, I’m in the biz, so have a slight edge.

  7. Shawn Says:

    As a custom case designer by trade, I’m impressed. Altho I could do without the banding across the top, but if it makes them feel better, so be it. Pelican take notice!

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