We consume what we see: Package and container sizes influence our intake
December 22nd, 2009 link to (permalink)
It's a shame that package designers can determine the shape of a bottle or container, but never its volume; the manufacturer firmly dictates that your PET screw top has to hold, say, 24 ounces, or 700 milliliters for the European version. Submit a smaller design if you would like to be fired.
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