Toshiba’s Space Chair ad is the best approach to sell TVs
November 17th, 2009 link to (permalink)
The best way to create an environment to sell a new range of TVs is to shoot a £2,500 piece of furniture into space and then see it falling down. This is exactly what Toshiba did with their Space Chair ad campaign to promote its REGZA SV LCD TVs first with LED backlight and local dimming.
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