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NPD: music, not apps, dictating iPhone and iPod use

August 31st, 2010 link to (permalink)

Despite stereotypes, music still the dominant factor in how iPhone and iPod touch owners use their devices, the NPD Group discovered. While "virtually all" have downloaded a free app at some point, 82 percent have been willing to pay for music; 56 percent have only ever bought songs from the store.

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