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In Brief: Apple TV part cost pegged at $64

October 5th, 2010 link to (permalink)

Arik Hessendahl over at Business Week reports that the new 2nd generation Apple TV model might cost $64 in parts compared to its $99 retail price. If that number is anywhere near right then the margins on ATV are ridiculously low. In comparison, Apple's iPhone gross margin was estimated near 60%.

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