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Freescale chip could drop e-reader prices to $150

March 1st, 2010 link to (permalink)

Freescale used CeBIT to unveil a new processor that it hopes will up-end the e-book reader business. The i.MX508 is the first chip tailor-made for the e-paper devices and cuts out features that aren't needed for the usually grayscale, non-video devices and also builds in its own E Ink controller.

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