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Fat Cash: Call Of Duty: Black Ops Makes $360M Its First Day, Activision Say It’s Biggest Launch In Entertainment History

November 11th, 2010 link to (permalink)

As a caller on Ron & Fez reminded us a little while ago, Call of Duty: Black Ops (also known as BLOPS) had the biggest entertainment launch in history, taking in some $360 million in first-day sales. But as we all know, that’s a reasonably misleading statement.

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