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Book Review: Design is How it Works: How the Smartest Companies Turn Products into Icons, by Jay Greene

September 7th, 2010 link to (permalink)

Jay Greene's new book on the power of design wears its affiliations right on the book jacket. The logos of all eight companies he profiles are stamped right on the cover, although perhaps Virgin Atlantic gets an extra psychological shout-out, since the subtitle and author credit seem to owe a...

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