Analyst: Apple’s Bumper case program a win-win for customers and shareholders
September 14th, 2010 link to (permalink)
Analyst Shaw Wu with Kaufman Bros. says that while Apple is likely taking a hit by giving away free cases and bumpers to iPhone 4 buyers (and the company is even extending the offer after the deadline to anyone who calls AppleCare), the program will likely be a win in the long run.
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