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12 Classic Raymond Loewy Designs

December 24th, 2008 link to (permalink)











With the notable exception of Apple, America has largely ceased to be a design culture, yet from Art Deco to Mid-Century modern, the US once ruled the world. There is no better example of a quintessentially American product designer than Raymond Loewy, who combined the exuberance of consumer culture with the asceticism of modernism and applied this to elements from pencil sharpeners to locomotives.Like Apples lead designer, Loewy was not from America. He was born in France and travelled to New York after WWI, wearing only his officers uniform and carrying $40. Here are a dozen of our favorite examples of Loewy designs.





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