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There have been four core audiences for Apple along the years, the original Mac for graphic designers and Desk Top Publishing, the OSX based machines which lured developers, the iPod which brought Apple into the consumer market with lifestyle apps, and the original Apple II which became a computer widely used in schools.Looking at these old commercials from the late 70s and 1980s, including the first ever Apple ad (which was a store ad not produced internally), you can see how much they were aimed at kids. Even then, there is a faint glimmer of the artistry of later Apple ads which aimed for high ideals and changing the world

apple II commercials (videos)

Machines designed to smash large tough items into small bits, including a machine that eats trees whole, and yes, a real bone crusher, that makes fertilizer from animal bones.

Industrial crushing machines

Just like the Empire State building the Burj Dubai is opening after a crash, only it is twice the height. Here are our picks for a visual record of the construction of the world’s tallest structure, from its 200 foot deep foundation to a video from the crows nest at the top of it’s spire.

construction of the burj dubai

Why would you buy a horrible plastic fan this summer, when Ebay is full of better alternatives at reasonable prices? Vintage fans are a perfect piece of machine age Americana with streamlined Moderne or Art Deco styling. Here are some of our favorite picks, available on Ebay at the time of writing.

vintage fans for sale

Chandeliers are all about opulence and excess. When decoration became cheap to mass produce, in the early 20th century, minimalist modernism was in and things like chandeliers were out. The tide is turning, now that Ikea can stamp out designer modernism for the masses, designery magazines are starting to show decorative things now. Bu why buy a horrid crystal monstrosity for $10K when you can make a chandelier out of almost anything. Here is a selection of chandeliers made out of inexpensive things or found objects – including human bones.

17 found object chandeliers

Despite the title of this list, several of these housing projects were designed by some of the world’s most famous architects and lauded at the time. The undeniable squalor of 19th Century slums combined with modernism to produce and attempt to clean things up and create a crystalline utopia. The end result was often an anti-septic vision of hell, a place devoid of organic spaces and evolves social interaction.The architectural crime that started with Corbusier’s insane proposal to demolish the historic center of Paris and replace it with something like the worst of the South Bronx and culminated in the White and Black racially segregated human silos of St Louis’s Pruitt-Igoe, continues to this day and even as middle class, owner-occupied dwelling such as those in Hong Kong. Its principal feature is de-humanizing alienation. Vote for your worst…

15 housing projects from hell

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Design elegance: How USB took over the world.

April 20th, 2009 #link

Belkin released a trivial looking gadget today which demonstrates how USB has become the universal standard interface. It turns the car cigarette lighter, which in turn had morphed into a universal charging interface, into a USB one.

There are many features which made USB a successful standard but there are 2 which stand out and made it truly elegant:

1. software and drivers could be stored in peripherals themselves, and transferred, finally removing the headache of configuring external devices.

2. both data and power are carried across USB allowing things such as external drives to have one less cable and a lot less fuss.



6 Responses to “Design elegance: How USB took over the world.”

  1. Design elegance: How USB took over the world. | oobject - Daily … Says:

    [...] Here is the original post:  Design elegance: How USB took over the world. | oobject – Daily … [...]

  2. Ryan Says:

    Could do with a rethink, they are large and prone to damage and failure.

    But wooo! Go USBs.

  3. c-dub Says:

    From a formal point of view, the USB is a flawed design from the get-go. Having a connector with bilateral symmetry is daft: there’s no clear and obvious way to determine which way the connector should be oriented when plugging the device in. It’s Design 101: the orientation of any connector to its receiving socket should either be A) immediately intuitive, or B) immaterial. Considering the amount of creative thinking that went into the design of the USB, I can’t imagine how that was overlooked.

  4. admin Says:

    @c-dub. That’s a fair point, the symmetry is definitely poor from an ergonomics perspective.

  5. Ganderpoke Says:

    Guys, Gals, there is a suggested spec for USB plugs…. the USB logo goes on the Upper or outer side when its printed or embossed on a cable line plug. as for USB drives, the little thumb thingies, the side with the holes goes upwards and outwards. Or it SHOULD if the guys building the connectors followed the rules too. You can lead a horse to water but you cant make it wear a bathing suit.

  6. c-dub Says:

    Ganderpoke, you made my point for me. If you need a paragraph to explain how the parts mate, the design is inherently flawed.