New Hot Wheels Toy Is Basically a Flip Camera With Wheels
February 15th, 2011 link to (permalink)
During our tour of the Mattel booth at this year's Toy Fair, the company repeatedly hammered home the point that it's looking for creative new ways to sell its Hot Wheels line to older folks--those who grew up on the toys--including a new Funny or Die video starring Jeremy "Mercury Poisoning"...
comment »