NPD now tracks PC game digital downloads, finds that they make up nearly 50 percent of all sales
July 22nd, 2010 link to (permalink)
You know how every month you see stories like “Red Dead Redemption sells X copies, Super Mario Galaxy 2 sells Y copies,” etc? All of that data comes from the NPD Group, which tracks retail sales. What NPD never used to track was digital download sales—Steam and the like.
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