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Adidas Turns the Sneaker Into an Augmented Reality Device

December 23rd, 2009 link to (permalink)

Can’t find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality.

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